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Blizzard Entertainment: Basic Information and Latest New Releases and News for 2025
Blizzard Entertainment is a global game developer with game franchises loved around the world. Since its establishment in 1991, it has rewritten the history of the game industry by presenting numerous hits such as World of Warcraft , Diablo , Starcraft , and Overwatch . As of 2025, Blizzard is attempting various changes such as developing new games, improving internal organization, and expanding global markets. We will talk about Blizzard's basic information and the latest news.
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1. What kind of company is Blizzard Entertainment?
If you are even a little interested in games, or even if you don't know anything about games, you've probably heard of Blizzard. Blizzard is a California-based game developer founded in 1991 by Andy Mayer (Allen Adham), Mike Morhaime, and Frank Pearce, and is headquartered in Irvine. The company produces excellent games across a variety of platforms, focusing on PC and console games, and has millions of fans around the world.
- Year of Establishment: 1991
- Headquarters: Irvine, California, USA
- Major Franchises: World of Warcraft, Diablo, Starcraft, Overwatch
- Global Impact: A major contribution to the global esports and gaming industry
2. Latest news on new product preparations for 2025
Recently, rumors have been circulating that Blizzard is working on a new project beyond its popular franchises. According to insiders, Blizzard is developing a new IP that combines traditional strategy elements with modern action under the code name "Project Legacy ." This new game will introduce innovative gameplay that is different from existing games, and will provide a new experience to fans around the world.
In addition, with the new expansion pack for World of Warcraft and the follow-up research for the Diablo series also in progress, expectations for Blizzard’s future lineup are growing. Although specific information about the new project is still in the early stages, Blizzard is continuously strengthening communication with fans by revealing related materials and development status.
- Project Legacy: A new IP introducing innovative gameplay and storytelling
- World of Warcraft expansion pack: Adding new areas and content to the game, reflecting community feedback
- Diablo Sequel Research: Exploring Next-Generation Game Development Building on the Success of the Original Series
3. Latest news from the company
As of 2025, Blizzard is constantly in the news regarding a variety of internal and external issues. Here are some of the highlights:
- Improving internal organizational culture: Following some crunch (long working hours) controversies in the past, we are working to improve the organizational culture by drastically reorganizing the internal structure and working conditions to improve the work-life balance of employees.
- Activating Global Esports: Expanding esports competitions such as Overwatch and StarCraft Remastered, strengthening the fan base worldwide. News of large-scale international esports events has been receiving a lot of attention recently.
- Investment in new technologies and cloud gaming: We are increasing our investments in the latest cloud gaming technologies and adoption of artificial intelligence (AI) to strengthen our competitiveness in next-generation gaming platforms.
- Fulfilling Environmental and Social Responsibility: We are carrying out various projects and campaigns to fulfill sustainable development and social responsibility, and are striving to build a positive corporate image.
Additionally, Blizzard has been strengthening its position in the global market through mergers and acquisitions (M&A) strategies in recent years, and is introducing new technologies and new business models through various partnerships.
4. What is the future of Blizzard Entertainment?
As a leader in the gaming industry in 2025, Blizzard is deploying various strategies for continuous innovation and growth. In addition to the new project "Project Legacy" and the expansion of existing franchises, efforts to secure future growth engines in various ways are noticeable, such as esports, cloud gaming, and the introduction of AI technology.
In particular, the strategy to enhance long-term corporate image and brand value by strengthening corporate culture that fulfills environmental and social responsibilities along with improving employee welfare is gaining attention. It is expected to lead the paradigm of the game industry by introducing new technologies and services along with strengthening competitiveness in the global market.
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